The German Design Awards ceremony took place at Messe Frankfurt am Main on 7th February. The "Steel. Material of Masterpieces" awareness campaign was selected as the winning entry in the "Excellent Communications Design and Integrated Campaigns and Advertising" categories by the international jury of experts.
The campaign emphasises the numerous advantages of steel and is based on integrated communication, promoted via social media channels. It is based on informative content about steel on the website and the awareness videos ‘Architectural Safety’ and ‘Architectural Freedom’, including statements from architects.
The jury of international, independent experts stated: “The awareness campaign impressively demonstrates the manifold advantages of steel in architecture and is convincing in its clear, integrated communication strategy that informs and inspires.”
